Dickinson

Dickinson's ... Has A New Look
The World's # 1 Selling Witch Hazel

A New Look For a Brand Trusted
For Generations

Dickinson’s 100% all natural formula combines extracts of the witch hazel plant to create..........

The only all natural astringent specially formulated for skincare.

Product Features:

• Gentle Cosmetic Formulation

Original Dickinson’s Witch Hazel Formula
Formulated for skincare using all natural ingredients
Dermatologist tested and recommended

• New Dimensional Packaging

Clean, Upscale Image

Communicates gentle, all natural selling proposition

Identifiable

Preserves brand equities familiar to your current customers

Broader Appeal

Appeals to a younger / broader customer base

• The World's # 1 Selling Witch Hazel

Offers high profit margins

Value price & size over comparable astringent products

Product Support:

Point of Purchase Activities
Sampling
2 oz. trial size bottles featuring expanded content labels
Co-marketed with parallel products
Displays
16 oz. - 12 count counter units available throughout the year
2 oz. - 24 count “fish bowl” displays
On-Pack Offers
Mail-in neck tag rebates

Direct to Consumer Promotions

Couponing
$1.00 purchase incentive attached to trial size samples
Mail-in certificates for free 8 oz. trial
Mail-order customers receive $1.00 retail coupons
Public Relations
Distribution of product and information to beauty editors
Co-op Advertising
Will support retailer programs with 5% accruals

	16 oz.	8 oz.	2 oz.	50 ct. Pads	Towelettes	Cleansing Bar
Item #	6105	6104	6102	6108	6109	6202
Case Count	6 units	6 units	72 units	12 units	6 units	6 units
Case Weight/Cube	8 lbs. / .19	4 lbs. / .15	13 lbs. .39	8 lbs. / .32	4 lbs./ .21	11 lbs. / .254
Case Size L/W/H	6 5/8 x 6 1/8 x 8 1/8	5 11/16 x 7 11/16 x 5 11/16	14 7/8 x 9 3/8 x 4 7/8	10 7/8 x 8 1/4 x 6 1/4	10 1/8 x 8 1/2 x 4 1/4	8 1/4 x 7 x 7 5/8
Ti/HI/Plt.	48/4/192	56/5/280	13/8/104	19/6/114	19/10/190	25/6/150
UPC	0-1033 100016-7	0-1033 18-2	0-1033 17-5	0-1033 100009-9	0-1033 100020-4	0-1033 100603-9